I did some quick research to see how Urban Coffee compared to other independent coffee shops in its use of twitter. Now I am not pretending this is an exhaustive list or search but it does cover the major independents across the UK. Here is the top 10 independent coffee shops by the number of twitter followers they have (as of today).
|Urban Coffee Company||2413||Birmingham|
|North Tea Power||2095||Manchester|
|Coffee 1||1585||West of England|
|Tapped & Packed||979||London|
|Department of Coffee and Social Affairs||964||London|
|Taylor Street Baristas||769||London|
This compares to the high street chains quite favourably as they have been slow to respond to Social Media with the acception of Starbucks.