Does Social Media work for coffee shops?
October 16, 2011
Birmingham Coffee Scene – part 4
November 23, 2011

So in our last post we said we would look at further analysis based on the number of people visting the retail coffee outlet, and we have.

The findings are as predicted. There is a pretty close correlation between the number of people visiting the website and the number of people visiting the outlet.








This therefore has a direct correlation with revenue as people are very closely connected with revenue. The real test is to prove that it is the web visits impacting customer visits (and revenue) and not the other way around. In order to prove this theory we would need zero posts, zero tweets, zero facebook updates for a week.